The brief: increase student admissions during Open Day.
Our POV: Most colleges/universities offered a similar Open Day experience. Nothing stood out.
Solution: We came up with a bold concept that targeted a new generation (Gen Z), who brought with them a new way of doing things. By positioning the college as an entrepreneurial hub (to match the ambitions of Gen Z), we sought to introduce these 'new way of doing things' through reLearning.
